BRIEF

Brand activation in Dublin designed to attract visitors from Ireland to Italy’s Puglia region.

WHERE

Grand Canal Dock, Dublin.

WHY

Known as the “bread basket” of Italy, Puglia wished to attract potential tourists by showcasing the wonderful food and wine of the region, as well as engaging potential visitors through workshops, seminars and via social media.

WHO

Potential travellers to the Puglia Region.

WHAT WE DID

Grooveyard’s Experiential division managed all of Puglia’s event service requirements, assisting Puglia with local PR, event management and marketing activities to ensure greater footfall over the duration of this two week brand activation. We installed a branded marquee structure on George’s Dock. The campaign included food & wine tastings, a series of informal lectures on the region, a specialist concert with musicians from the Puglia region in Whelan’s Live Music Venue, along with other interactive engagement pieces. Grooveyard were responsible for all elements of this challenging 3 day build, which included the procurement of permits, full traffic management (human and vehicular) and Health & Safety plans. Grooveyard were also responsible for securing the site each evening.

 

SERVICES DELIVERED

VENUE SOURCING

DIGITAL AMPLIFICATION

ENGAGEMENT PIECES

FULL END TO END EVENT MANAGEMENT

HEALTH AND SAFETY MANAGEMENT

 

RESULTS

This event was the first of its kind in the Historic and protected area of George’s Dock and as such, resulted in almost 19,000 guests experiencing Puglia in Dublin.