BRIEF

Grooveyard are the chosen Festival Management management company for Limerick City and
County Council responsible for The International Bands Championship, The Limerick St.  Patrick’s Day Festival and Riverfest along with other Large Festival events after being awarded the tender in 2015.

WHERE

Limerick City

WHY

To develop and manage creative and innovative events that would evoke a sense wonder and excitement throughout the city of Limerick increase footfall and fill Hotel rooms.

WHAT WE DID

The festival management process of both the International Band parade and St Patrick’s day Parade and Riverfest encompasses licensing applications; recruitment, administration and coordination of all participants; artistic direction; marketing and public  relations; crowd management; and continuous liaison with all statutory bodies. Grooveyard provide LCC with a full event management service from creative development, planning, delivery to post event evaluation. Grooveyard also assisted LCC with website development  and marketing proposals for digital media platforms. We provide local and national marketing across a variety of channels including online, print, TV and radio.

 

Grooveyard are also responsible for programme development incorporating all entertainment, various city wide large scale activities  and all marketing and digital communication amplification.

 

Grooveyard put together a packed schedule which combines high profile stage acts with creative, interactive, citywide events attracting large numbers of visitors to Limerick City. In the past these programmes have included a city wide busking competition, world champion performers, sailing regatta’s , Ireland’s largest  BBQ competition, spectacular fireworks displays from the iconic King John’s Castle, Fashion Events,a festival village including a continental Market and much more. 

 

SERVICES DELIVERED

EVENT LICENCE APPLICATION

END TO END FESTIVAL MANAGEMENT

ENTERTAINMENT

ENGAGEMENT PIECES

CONTENT CREATION

 

RESULTS

Nationwide Media Coverage for all sponsors. Outstanding testimonials VIPs the Lord Mayor of the City & the Minister for Finance, combined with praise from the Chief Superintendent of the Gardai. We are proud to have ‘Delivered Limerick’s most adventure packed weekend of the year.’