BRIEF

5 day, community and family festival event management full of varied activities

WHERE

Arthur’s Quay Park, City of Limerick

WHY

To capture the attention of the nation and drive awareness of Limerick as a city of culture and family friendly destination. Importance placed on ensuring the spirit of community, good will and fun was represented throughout all aspects of the event and that the event was family focused.

WHO

140,000 direct festival Footfall over the 5 days. The Great Limerick Run, one of Riverfest’s highlight activities and Ireland’s largest participant event outside of Dublin, saw 14,000 race entries.

WHAT WE DID

Grooveyard as the project lead, created a dynamic and highly logistical event which involved a comprehensive human traffic management plan, health and safety, event license application through Limerick Planning department, road closure plans and organization of volunteers and staff.

The suggestion to change the original location of the festival village for 2016 was made by Grooveyard in order to maximise space and increase footfall in order to grow the event and make it more accessible to the people of Limerick. Grooveyard arranged the permits and road closures necessary for the festival and worked alongside the Gardaí and local authorities to ensure efficiency. Extensive planning was put into the co-ordination of street traders, entrants of the BBQ competition, performers and all waterside activity.

 

SERVICES DELIVERED

CONCEPT CREATION

FESTIVAL EVENT MANAGEMENT

CREATIVE GRAPHIC BRANDING

END TO END SEAMLESS DELIVERY

 

RESULTS

There was nationwide coverage in the media by national broadsheets including, the front page of The Irish Times and The Irish Examiner. The Independent featured a two-page centerfold spread of festival highlights and there were a host of other articles in local and national print media (The Sunday Times, ILoveLimerick.ie, The Limerick Leader, Limerick.ie, The Limerick Post).


Widespread social media coverage insured amplification and extended the reach of the event far beyond expectations. There were large numbers of people, including local and national TV and Radio Stations such as Limerick’s Live95FM, Spin South West, 2fm, and TV3 who were engaging with the festival across multiple online sharing platforms including Facebook, Twitter, YouTube and Instagram


There was so much traction that social network users started commenting that the May Bank Holiday
be renamed in honour of Riverfest!