BRIEF
5 day, community and family festival event management full of varied activities
WHERE
Arthur’s Quay Park & River Shannon, City of Limerick
WHY
To capture the attention of the nation and building on the success of previous years, increase awareness of Limerick as a city of culture and family friendly destination. Importance placed on ensuring the spirit of community, good will and fun was represented throughout all aspects of the event and that the event was family focused.
WHO
140,000 direct festival Footfall over the 5 days. The Great Limerick Run, one of Riverfest’s highlight activities and Ireland’s largest participant event outside of Dublin, saw 14,000 race entries.
WHAT WE DID
Grooveyard as the project lead, created a dynamic festival which involved a comprehensive human traffic management plan, health and safety, event license application through Limerick Planning department, road closure plans and organization of volunteers and staff.
Grooveyard arranged the permits and road closures necessary for the festival and worked alongside
the Gardaí and local authorities to ensure efficiency. Extensive planning was put into the co-
ordination of street traders, entrants of the BBQ competition, performers and all waterside activity.
SERVICES DELIVERED
CONCEPT CREATION
EVENT LICENSING
FESTIVAL EVENT MANAGEMENT
CREATIVE GRAPHIC BRANDING
END TO END SEAMLESS DELIVERY
RESULTS
There was nationwide coverage in the media by national broadsheets including, the front page of
The Times (Irish Edition), ILoveLimerick.ie, The Limerick Leader, Limerick.ie, The Limerick Post. TV3
also were on hand throughout the weekend reporting on all of the activities for their live breakfast
show Saturday & Sunday AM.
Widespread social media coverage insured amplification and extended the reach of the event far
beyond expectations. There were large numbers of people, including local and national TV and Radio
Stations such as Limerick’s Live95FM, Spin South West, 2fm, and TV3 who were engaging with the
festival across multiple online sharing platforms including Facebook, Twitter, YouTube and Instagram
There was so much traction that social network users started commenting that the May Bank
Holiday be renamed in honour of Riverfest!