BRIEF

Grooveyard was appointed the lead agency in Ireland to support the Technology, Data and Systems booth at the Coca Cola HBC Global Leadership Conference 2021

 

WHERE

Bespoke Coca Cola HBC virtual platform

 

WHY

Grooveyard produced and delivered an innovative, captivating and fearless piece of content that connected and showcased Coca Cola’s technology, data and systems from the journey of their products into consumers hands. Coca Cola wanted to demonstrate the scale of product, equipment and technology driven developments in their Northern Ireland bottling plant and Dublin head office. 

 

WHO

Broadcast & connected with 26 other countries from Coca Cola’s head office in Dublin 

Over 500 global top leaders & managers attended worldwide

WHAT WE DID

Developed and produced an innovative, emotive and captivating piece of content that showcased the technology, data and systems of Coca Cola HBC in Ireland 

Showcased how Coca Cola Hellenic are a data, insights and consumer driven organisation through a bold and innovative brand story

Integration of a media and augmented reality production 

Produced immersive and interactive 3D virtual tours of the Northern Ireland bottling plant so international attendees could experience first hand the complex operation and be immersed into the Coca Cola Hellenic environment

Coordination and management of numerous actors and 15 international speakers as part of the overall production

Amplified the booth with additional experiential immersive content

Coordinated 8 days of shooting across 6 locations in Dublin and Northern Ireland

 

SERVICES DELIVERED

MEDIA PRODUCTION

AUGMENTED REALITY PRODUCTION 

CONCEPT CREATION AND DELIVERY

DESIGN 

PRODUCTION

DATA & TECHNOLOGY MANAGEMENT

SUPPLIER MANAGEMENT

LOGISTICS & OPERATIONAL MANAGEMENT

CONTENT CREATION

END TO END SEAMLESS DELIVERY

 

RESULTS

Grooveyard won ‘Best Content Award’ at the event

Streamed to over 500 global leaders across 26 different countries