IMRO 2020 Theme

BRIEF

Grooveyard worked with the IMRO Radio Awards Committee, IMRO and the BAI to create, organise and manage the IMRO Radio Awards 2020 in a virtual setting due to the restrictions in place for Covid-19. 

The virtual awards need to be fun, entertaining and engaging to keep viewers at home tuned in and to in some way replicate the annual celebration which usually takes place in the Lyrath Estate in Kilkenny.

 

WHERE

virtual awards Events Platform Broadcasted from a Bespoke Studio in the RDS

 

WHY

IMRO Radio Awards marks the very best in Irish radio broadcasting.  They celebrate and recognise those who have made contributions to the industry throughout the past year.

 

WHO

IMRO

IMRO_2020-12 IMRO_2020-15 IMRO_2020-20 IMRO_2020-14

WHAT WE DID

In preparation of the virtual awards, Grooveyard was responsible for the management of the entire awards process from setting up the online platform, assisting entrants with queries, managing judges and the entire judging process. 

For the event itself Grooveyard managed the design and delivery of a branded virtual presentation including motion graphics which showcased the shortlisted finalists and winners of the 41 awards including the design and logistics management .

We were responsible for coordinating and managing all the entertainment including   performances from top Irish artists and a selection of  messages including one from President Michael D. Higgins.

 

SERVICES DELIVERED

DESIGN AND CREATION OF ALL ASSETS 

MANAGEMENT OF VIRTUAL EVENTS PLATFORM 

MANAGEMENT OF THE ENTIRE AWARDS PROCESS 

DIGITAL ENGAGEMENT  

CONTENT CREATION

CUSTOMER SERVICE AND SUPPORT 

BOOKING AND MANAGING OF BROADCASTING STUDIO

MANAGEMENT AND BOOKING OF ENTERTAINMENT ARTISTS

 

RESULTS

 2,500 people dialled in throughout the course of the virtual event

Average duration of viewing per user was approx 30 mins 

Each Instagram story received 2k views 

Michael D Higgins’ presidential video received 45k views on Instagram