SEAT 3Arena Partnership
BRIEF
Create an innovative experiential brand plan for SEAT by bringing the brand to life in key visibility spots in the 3Arena
WHERE
3Arena, Dublin
WHY
To celebrate the new partnership of SEAT & 3Arena
WHO
3Arena attendees
what we did
We created and delivered a 360-degree branding experience in both the Box Office & Concourse area space by designing & delivering bold, impactful and vibrant branding to bring the SEAT & 3Arena partnership to life & make each space unique to its own.
We designed and produced a bespoke SEAT car plinth for the concourse area and also created a unique engaging & interactive space in the Box Office area that combined a mixture of lightboxes & technology.
As part of the brief, we were posed with the task of branding Entrance 3 of the 3Arena which we did successfully with the use of bright & colourful branding to again draw the eye of the consumer and cement the new partnership between SEAT & 3Arena.
All aspects including strategy right through to execution were delivered & achieved by Grooveyard.
services
delivered
// CONCEPT CREATION AND DELIVERY
// DESIGN AND BRANDING
// PRODUCTION
// DATA & TECHNOLOGY MANAGEMENT
// FULL EVENT MANAGEMENT
// VENUE LIAISON
// LOGISTICS AND OPERATIONAL MANAGEMENT
// SUPPLIER MANAGEMENT
// LOGISTICS AND OPERATIONAL MANAGEMENT
results
Footfall of over 820k target market per annum
Interactive data capture elements included real ROI results straight to SEAT marketingTwo year extended contract agreed with Grooveyard based on this activation
Date:
February 10, 2020
