The goal was to bring the Nordic Spirit brand to life through bespoke branding, an immersive sensory experience to the Nordics and an interactive scent wall with the hero flavours which all contributed to showcasing the brands personality and values at all touch-points within the structures.

GY created an engaging and informative consumer journey in both structures to ensure consumers connected with the brand but in a fun and interactive way. Driving behaviours by rewarding consumers was a key focus for both festivals– this was instilled by having fun & interactive games, merch giveaways and a VIP space at EP to really incentivise consumers to get involved. Social media engagement & growth was another key objective. GY had a social media wall showing social engagement & crowd shots throughout the weekend at EP which encouraged consumer interaction. EP was amplified by having a dynamic running order to keep festival goers engaged during the day and dancing at night! .Overall, both festivals were a huge success with KPI’s set & achieved.