Cupra – Brand Activations Ireland
BRIEF
Create a number of eye catching and engaging brand activations for CUPRA at high footfall locations and events throughout 2022
WHERE
Ideal Home Show RDS, 3Arena & Grafton Car Park
WHY
To increase brand awareness of CUPRA in the Irish market and provide consumers with an up close and personal view of the fleet
WHO
Irish consumers
what we did
Designed bespoke, eye-catching & impactful displays for CUPRA in high profile locations including at the Ideal Home Show, 3Arena and Grafton Car Park.
Displays were designed to reflect an extension of the CUPRA garages by utilising key colours, branding elements & specific slogans
Created and delivered unique additions for the spaces to amplify them, such as a custom wooden wall in Grafton Car Park & a merchandise counter to display CUPRA lifestyle items at The Ideal Home Show.
GY provided staff for the CUPRA space at Ideal Home Show, who engaged with consumers and encouraged them to complete the data capture forms.
GY has included data capture touch points throughout all activations to ensure CUPRA delivered on their KPI’s of increasing test drives for dealers, highlighting specific CTA’s and overall brand messaging.
services
delivered
// VIRTUAL EVENT CREATION AND MANAGEMENT
// CONCEPT CREATION AND DELIVERY
// STRUCTURE DESIGN AND BRANDING
// BRAND ACTIVATION
// PRODUCTION
// SUPPLIER & LOGISTICS MANAGEMENT
// EVENT STAFFING
// END TO END SEAMLESS DELIVERY
results
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Date:
May 19, 2025
