CarTrawler Virtual Conference
BRIEF
Event Management and Production for the inaugural NB Live Showcase event, a daytime educational showcase event for hairdressing industry professionals and influencers with evening gala dinner event.
WHERE
Lyrath Estate, Kilkenny
WHY
To provide a platform for National Beauty haircare brands to educate and showcase their products to haircare professionals, inspire them with the latest hair industry trends and celebrate them, with a chance to come together for an afterparty and celebrate them as customers of National Beauty.
WHO
250+ hairdressing industry professionals and influencers.
what we did
Grooveyard activated two virtual hybrid conferences and delivered engaging and informative Ezine communications plan to both customer groups throughout the course of 6 weeks.
Grooveyard built a bespoke branded app platform with a number of key features & capabilities such as Q&A, polls, surveys, document & presentation library, agenda and speaker profiles.
Grooveyard also provided all design and branding services, offering a slick high-end digital solution to attendees.
services
delivered
// VIRTUAL EVENT CREATION AND MANAGEMENT
// CONCEPT CREATION AND DELIVERY
// DESIGN AND BRANDING
// COMMUNICATIONS MANAGEMENT
// DIGITAL ENGAGEMENT
// PRODUCTION
// DATA & TECHNOLOGY MANAGEMENT
// FULL EVENT MANAGEMENT
// SUPPLIER MANAGEMENT
// LOGISTICS & OPERATIONAL MANAGEMENT
// CONTENT CREATION
// END TO END SEAMLESS DELIVERY
results
Each conference received significant views and engagements across two days and were attended by a global audience of over 700 attendees.
As part of the communications plan, Grooveyard engaged with attendees from over 40 countries with a full digital strategy and delivery rollout to ensure strong attendance
Due to the success of this year’s CarTrawler conferences, CarTrawler wishes to continue to integrate a virtual / hybrid element into their future live conferences
Date:
January 14, 2021
