BRIEF

Brand activation: To create the standout float of Dublin Pride 2017

WHERE

Dublin City Centre, Ireland

WHY

To celebrate Google within the LGBT Community and show their support at the Dublin Pride Parade

WHO

600 Googlers plus 40,000 attendees at the Pride parade

WHAT WE DID

Having competed with other agencies, Grooveyard won the opportunity to create and manage a wow bespoke installation on behalf of Google for Dublin Pride Festival 2017. Grooveyard overhauled a double decker bus, completely covering it in flowers. This was the first time something like this had ever been attempted in Ireland. The installation included no fewer than 26,000 flowers and took a team of 12 crew members over two weeks to complete. The Google Pride Bus also featured one percussionist / DJ, a high-quality sound system and was enjoyed by over 40,000 spectators.

SERVICES DELIVERED

BRAND ACTIVATION

CONCEPT DEVELOPMENT

BRANDED MERCHANDISE

DESIGN AV SERVICES

SUPPLIER MANAGEMENT

EVENT PHOTOGRAPHY

ENTERTAINMENT

EVENT STAFF

RESULTS

The ‘Google Pride Bus’ brand activation was a resounding success with it becoming a focal point of the parade with
national news broadcasters using it as a backdrop for filming on the day.