Google Pride Brand Activation
BRIEF
Brand activation: To create the standout float of Dublin Pride for GOOGLE.
WHERE
Dublin City Centre, Ireland
WHY
To celebrate Google within the LGBT Community and show their support at the Dublin Pride Parade
WHO
600 Googlers plus 40,000 attendees at the Pride parade.
what we did
Having competed with other agencies, Grooveyard won the opportunity to create and manage a wow bespoke installation on behalf of Google for Dublin Pride Festival 2017.
Grooveyard overhauled a double decker bus, completely covering it in flowers. This was the first time something like this had ever been attempted in Ireland. The installation included no fewer than 26,000 flowers and took a team of 12 crew members over two weeks to complete. The Google Pride Bus also featured one percussionist / DJ, a high-quality sound system and was enjoyed by over 40,000 spectators.
services
delivered
// BRAND ACTIVATION
// CONCEPT DEVELOPMENT
// BRANDED MERCHANDISE
// DESIGN AV SERVICES
// SUPPLIER MANAGEMENT
// EVENT PHOTOGRAPHY
// ENTERTAINMENT
// EVENT STAFF
results
The ‘Google Pride Bus’ brand activation was a resounding success with it becoming a focal point of the parade with
national news broadcasters using it as a backdrop for filming on the day.
Date:
August 3, 2017
