Connect, engage, and immerse consumers in the brand personality of Nordic Spirit @ Longitude and EP in a unique and memorable way.
Longitude in Dublin and Electric Picnic in Laois
To create talkability, build brand awareness and create impactful brand recall for Nordic Spirit amongst consumers at both festivals.
Consumers attending Longitude & Electric Picnic
WHAT WE DID
The goal was to bring the Nordic Spirit brand to life through bespoke branding, an immersive sensory experience to the Nordics and an interactive scent wall with the hero flavours which all contributed to showcasing the brands personality and values at all touch-points within the structures
GY created an engaging and informative consumer journey in both structures to ensure consumers connected with the brand but in a fun and interactive way
Driving behaviours by rewarding consumers was a key focus for both festivals– this was instilled by having fun & interactive games, merch giveaways and a VIP space at EP to really incentivise consumers to get involved
Social media engagement & growth was another key objective. GY had a social media wall showing social engagement & crowd shots throughout the weekend at EP which encouraged consumer interaction
EP was amplified by having a dynamic running order to keep festival goers engaged during the day and dancing at night!
Overall, both festivals were a huge success with KPI’s set & achieved
CONCEPT CREATION AND DELIVERY
STRUCTURE DESIGN AND BRANDING
SELECTION & CONTRACTING WITH AV SUPPLIER
FULL EVENT MANAGEMENT
OPERATIONAL & LOGISTICS MANAGEMENT
END TO END SEAMLESS DELIVERY
Footfall of over 10K+ consumers over 6 days
Consumer Engagement – Over 5000
Samples Distributed – Over 4000
Social Media following increased by 76%