The Power of Live Performances in Creating Buzzworthy Events
There’s something about a live performance in Ireland that hits different. Maybe it’s the craic, the weather (when it behaves), or just the pure love of music and storytelling
How Technology Can Enhance Inclusion in Sustainable Events
When it comes to sustainable events, the conversation often circles around carbon footprints, eco-friendly venues, and waste reduction. All essential, no doubt—but what about soc
Top Tips for Ensuring Accessibility in Event Planning
At Grooveyard, we believe that great events are inclusive events. Accessibility isn’t just a compliance box to tick—it’s a mindset that ensures every attendee feels welcome,
How to Promote Your Event Like a Pro
Whether you’re hosting a small gathering or a large-scale conference, effective event promotion is key to ensuring success. In today’s digital age, traditional methods of promo
The Power of Marketing Activations at Events
In the current competitive environment, brands are always looking for new and creative methods to engage their audiences. One of the most effective strategies is through marketing
Post Pandemic Trends: What Has Changed in the Events Industry?
The Post-Pandemic trends in the event industry reflect the profound changes that the pandemic brought in the way people organise, attend, and experience events. After nearly 2 year
The Importance of Real Time Engagement at Festivals
Festivals have always been a vibrant part of human culture, offering a unique blend of music, art, food, and community. They are spaces where people come together to celebrate, sha
Events Being Used as a PR Tool
In today’s fast-paced, media-saturated world, capturing and retaining the attention of the public is more challenging than ever. For businesses and organisations, public rela
Destination Tourism – Event Impacts
1. Event Tourism Event tourism captures the nexus between events and tourism and has been variously defined as the ‘development and marketing of events for tourism and
Technology Trends 2024
Technology has become an integral part of society as a whole, but particularly within the events industry. During the COVID-19 pandemic, technology played a huge part in helping pe
