Coca-Cola Conference

BRIEF

Coca-Cola HBC wanted to deliver an engaging internal conference that brought colleagues together to celebrate achievements, share business updates and inspire teams for the year ahead. Hosted at Croke Park, the event combined keynote presentations, interactive learning experiences and an unforgettable evening celebration.

WHERE

Croke Park, Dublin, Ireland

WHY

The Ignite Conference was designed to unite colleagues from across the business, celebrate success and communicate key business priorities through an engaging and interactive event. The objective was to create a memorable experience that encouraged participation, collaboration and team connection throughout the day and evening.

WHO

Coca-Cola HBC employees, leadership teams and invited stakeholders.

what we did

Grooveyard managed the event from planning through to live delivery, working closely with Coca-Cola HBC, Croke Park and multiple event suppliers.

We coordinated the full conference running order,brand ambassadors and registration booked and managed MC Shane Todd, liaised with headline entertainment including Mark McCabe and N-Trance, and produced a high-energy evening experience featuring synchronised branded LED wristbands.

To maximise delegate engagement, we also designed and delivered an interactive Squid Game-inspired breakout experience, alongside a QR code challenge that encouraged attendees to explore different business departments in a fun and engaging way. Photography, pre-event recordings and supplier management were coordinated throughout to ensure a seamless event.

services

delivered

// END-TO-END EVENT MANAGEMENT
// CONFERENCE PRODUCTION
// VENUE LIAISON AND SUPPLIER MANAGEMENT
// RUNNING ORDER AND SHOW CALLING
// ENTERTAINMENT SOURCING AND ARTIST LIAISON
// MC BOOKING AND MANAGEMENT
// INTERACTIVE BREAKOUT EXPERIENCE
// BRAND AMBASSADOR STAFFING AND REGISTRATION
// GAMIFICATION AND QR CODE ENGAGEMENT
// BRANDED LED WRISTBAND PRODUCTION
// PHOTOGRAPHY AND PRE-EVENT VIDEO COORDINATION
// ON-SITE EVENT MANAGEMENT
// TECHNICAL PRODUCTION AND LOGISTICS

results

The Ignite Conference successfully combined business content with immersive experiences, creating a dynamic and engaging event from start to finish.

The interactive activities, high-energy entertainment and seamless production received excellent feedback from both delegates and the Coca-Cola HBC team.