BRIEF
Event Management and Production for the inaugural NB Live Showcase event, a daytime educational showcase event for hairdressing industry professionals and influencers with evening gala dinner event.
WHERE
Lyrath Estate, Kilkenny
WHY
To provide a platform for National Beauty haircare brands to educate and showcase their products to haircare professionals, inspire them with the latest hair industry trends and celebrate them, with a chance to come together for an afterparty and celebrate them as customers of National Beauty.
WHO
250+ hairdressing industry professionals and influencers.
WHAT WE DID
GY was briefed to recreate ‘New York fashion week for haircare,’transforming the traditional conference space in the Lyrath Hotel into a premium, adaptable and stylish setting to showcase the latest hair industry trends. Using two 3m x7m LED screens left and right, with a central narrower screen positioned to create a stage entrance, GY transformed the room to create a visually impactful catwalk runway, in addition to an 8m wide stage for product demonstrations and on-stage styling. Using black drape and a high gloss floor, GY transformed the room into a dark, atmospheric space that allowed each of the 7 haircare brands featured in the showcase to tailor the lighting, music and video content on-screen to their unique brand personalities, giving a dynamic and varied experience for attendees.
For the attendees, GY managed a seamless event experience from registration through to evening gala dinner, with impactful branding, decor, entertainment and overall on-the-day event management.
SERVICES DELIVERED
CONCEPT CREATION & DELIVERY
DESIGN & BRANDING
STAGE DESIGN & AV PRODUCTION
FULL EVENT MANAGEMENT
SUPPLIER MANAGEMENT
ENTERTAINMENT BOOKING & MANAGEMENT
EVENT STAFFING
OPERATIONAL & LOGISTICS MANAGEMENT
CONTENT CREATION
SHOWCALLING
END TO END SEAMLESS DELIVERY
RESULTS
The NB Live Showcase event exceeded client and attendee expectations, delivering on brief to create a truly unique event for the haircare industry in Ireland.
Exceeded client and attendee expectations, delivering on brief Managed over 40 on-stage speakers, models and stylists representing 7 prestigious brands to ensure a smooth running and well-executed event.