BRIEF
National Football Exhibition, with a variety of family-friendly elements for football and non-football fans.
WHERE
9 different locations, countrywide throughout 2018, 2019 and 2020.
WHY
To promote and celebrate that Dublin has been chosen as one of the host cities for UEFA EURO 2020 and to also form part of the celebration of 60 years of the UEFA European Championships while also highlighting the importance of football to Ireland as we approach the 100th anniversary of the FAI.
WHO
Both football and non-football fans alike and visitors of all ages.
WHAT WE DID
Grooveyard as the appointed agency designed and delivered an exciting and interactive exhibition. One of the key objectives of the exhibition was ensuring that it was flexible to construct to accommodate touring to different locations throughout a 20 month period.
Grooveyard worked closely with the FAI to ensure visitors were taken on a journey. A story was created through an audio tour, printed content, memorabilia and interactive elements, where visitors were immersed in footballing history and tradition and left the exhibition with a knowledge of their local clubs, the impact football has in bringing a community together and the recent and past successes of our National and International teams while also generating excitement and an interest in the four matches being hosted in Dublin in 2020.
Grooveyard managed the entire look and feel of the exhibition, coordinated with the FAI and stakeholders on historic memorabilia and managed the creative concept and delivery of all interactive engagement pieces.
SERVICES DELIVERED
CONCEPT CREATION AND DELIVERY
DESIGN AND BRANDING
FULL EVENT MANAGEMENT
CONCEPT AND CREATION OF ENGAGEMENT PIECES
VENUE LIAISON
PRODUCTION AND MANAGEMENT
LOGISTIC AND OPERATIONAL MANAGEMENT
END TO END DELIVERY
RESULTS
There was nationwide coverage through various media channels and widespread social media coverage with Dublin alone getting a social media reach of over 280,000.
There was a large number of visitors daily, including Government ministers, UEFA officials and world media.
The exhibition will now tour the country before returning to Dublin in June 2020.