BRIEF

Connect, engage, and immerse consumers in the brand personality of Nordic Spirit @ Longitude and EP in a unique and memorable way. 

WHERE

Longitude in Dublin and Electric Picnic in Laois

WHY

To create talkability, build brand awareness and create impactful brand recall for Nordic Spirit amongst consumers at both festivals.

WHO

Consumers attending Longitude & Electric Picnic

WHAT WE DID

The goal was to bring the Nordic Spirit brand to life through bespoke branding, an immersive sensory experience to the Nordics and an interactive scent wall with the hero flavours which all contributed to showcasing the brands personality and values at all touch-points within the structures

GY created an engaging and informative consumer journey in both structures to ensure consumers connected with the brand but in a fun and interactive way 

Driving behaviours by rewarding consumers was a key focus for both festivals– this was instilled by having fun & interactive games, merch giveaways and a VIP space at EP to really incentivise consumers to get involved

Social media engagement & growth was another key objective. GY had a social media wall showing social engagement & crowd shots throughout the weekend at EP which encouraged consumer interaction

EP was amplified by having a dynamic running order to keep festival goers engaged during the day and dancing at night!

Overall, both festivals were a huge success with KPI’s set & achieved 

SERVICES DELIVERED

CONCEPT CREATION AND DELIVERY 

STRUCTURE DESIGN AND BRANDING  

BRAND ACTIVATION 

PRODUCT SAMPLING 

PRODUCTION 

EVENT ENTERTAINMENT 

SELECTION & CONTRACTING WITH AV SUPPLIER 

FULL EVENT MANAGEMENT

SUPPLIER MANAGEMENT 

OPERATIONAL & LOGISTICS MANAGEMENT 

EXPERIENTIAL MARKETING 

END TO END SEAMLESS DELIVERY

RESULTS

Footfall of over 10K+ consumers over 6 days 

Consumer Engagement – Over 5000

Samples Distributed – Over 4000

Social Media following increased by 76%