BRIEF

To deliver a creative concept for an unforgettable corporate event experience to celebrate
20 years in Ireland, one which would unite employees nationwide and incorporate SAP
cultures and values

WHERE

Aviva Stadium Dublin

WHY

SAP were celebrating this milestone 20 year anniversary

WHO

2,000 employees and partners of SAP Labs Ireland

WHAT WE DID

Having sourced a suitable venue to house all 2,500 potential invitees, Grooveyard
designed and developed a one-of-a-kind, VIP match day experience to unite all
Nationwide SAP employees. ‘SAP UNITED’ event was a festival style, sports themed
celebration deliberately planned to engage a wide-ranging demographic.

Following a memorable pitch-side All-Hands company meeting, The Sports Banter
Stage in the Atrium stage provided opportunities for employees to listen to their
heroes speak about the highlights of their sporting careers as Paddy McKenna
interviewed players Jason McAteer, John Muldoon and Luke Fitzgerald.
Music was provided by a DJ percussionist, there was a comedy stage, an interactive
games area, a circus area. Both sexes could freshen up in the Ladies Pamper Area
& Gentlemen’s Grooming Area.

Later that evening the after- dark entertainment included live music from a variety of
top headline Irish acts, even an exclusive performance from singer-songwriter and
chart-topper Gavin James.

SERVICES DELIVERED

CONCEPT CREATION & DELIVERY

VENUE SELECTION & MANAGEMENT

RSVP MANAGEMENT

DESIGN & BRANDING

LIVE EVENT MANAGEMENT

HUMAN TRAFFIC PLAN

ITINERARY PLANNING

AV SERVICES

EVENT COMMUNICATIONS

EVENT CATERING

REGISTRATION &EVENT STAFF

ENTERTAINMENT

RESULTS

Grooveyard provided a full end to end solution for this milestone corporate event. Together
with the client, we brought a truly dynamic event to life, one that was infused with
SAP culture throughout. We delivered a flawless live experience and managed to
obtain 80% employee engagement.

This event won “Best Corporate Event” at the Event Industry awards.