To create a unique and memorable physical retail experience on behalf of a global online fashion retailer.
Dedicated retail space in Jervis Shopping Centre, Dublin
To give consumers a tangible experience with a beloved brand. To allow consumers to see, touch, and purchase items, and to offer a greater insight into the personality of the brand.
A broad demographic of fashion consumers in Ireland.
WHAT WE DID
Grooveyard designed and coordinated the physical layout of the store, keeping the consumer experience as the primary focus. Creating a fully functional and visually impactful retail space from an entirely blank canvas.
Grooveyard fully designed the store layout as well as the branding, and coordinated the implementation to the highest standard.
Grooveyard sourced and managed every aspect of the store experience, including staff, POS systems, security, merchandising infrastructure, furnishings and consumer engagement pieces.
Grooveyard also sourced and coordinated entertainment, catering and beauty technicians for a highly successful media launch event prior to opening the doors to the general public.
CONCEPT CREATION AND DELIVERY
DESIGN AND BRANDING
POINT OF SALE TECHNOLOGY MANAGEMENT
FULL EVENT MANAGEMENT
LOGISTICS & OPERATIONAL MANAGEMENT
BOOKING AND MANAGING OF RETAIL MANAGEMENT & STAFF
END TO END SEAMLESS DELIVERY
The pop up store welcomed over 20,000 consumers over a 5 day period which was the highest footfall to date for any SHEIN pop up store
Total revenue also surpassed any other European pop up store to date
There was a 292% increase in social media accounts reached during the campaign