Create an innovative experiential brand plan for SEAT by bringing the brand to life in key visibility spots in the 3Arena
To celebrate the new partnership of SEAT & 3Arena
WHAT WE DID
We created and delivered a 360-degree branding experience in both the Box Office & Concourse area space by designing & delivering bold, impactful and vibrant branding to bring the SEAT & 3Arena partnership to life & make each space unique to its own.
We designed and produced a bespoke SEAT car plinth for the concourse area and also created a unique engaging & interactive space in the Box Office area that combined a mixture of lightboxes & technology.
As part of the brief, we were posed with the task of branding Entrance 3 of the 3Arena which we did successfully with the use of bright & colourful branding to again draw the eye of the consumer and cement the new partnership between SEAT & 3Arena.
All aspects including strategy right through to execution were delivered & achieved by Grooveyard.
Concept Creation And Delivery
Design And Branding
Data & Technology Management
Full Event Management
Logistics And Operational Management
Footfall of over 820k target market per annum
Interactive data capture elements included real ROI results straight to SEAT marketing
Two year extended contract agreed with Grooveyard based on this activation