Create an innovative experiential brand plan for SEAT by bringing the brand to life in key visibility spots in the 3Arena



3Arena, Dublin



To celebrate the new partnership of SEAT & 3Arena



3Arena attendees


We created and delivered a 360-degree branding experience in both the Box Office & Concourse area space by designing & delivering bold, impactful and vibrant branding to bring the SEAT & 3Arena partnership to life & make each space unique to its own. 

We designed and produced a bespoke SEAT car plinth for the concourse area and also created a unique engaging & interactive space in the Box Office area that combined a mixture of lightboxes & technology. 

As part of the brief, we were posed with the task of branding Entrance 3 of the 3Arena which we did successfully with the use of bright & colourful branding to again draw the eye of the consumer and cement the new partnership between SEAT & 3Arena. 

All aspects including strategy right through to execution were delivered & achieved by Grooveyard.



Concept Creation And Delivery

Design And Branding


Data & Technology Management

Full Event Management

Venue Liaison

Supplier Management

Logistics And Operational Management



Footfall of over  820k target market per annum

Interactive data capture elements included real ROI results straight to SEAT marketing

Two year extended contract agreed with Grooveyard based on this activation