To deliver a creative concept for an unforgettable corporate event experience to celebrate
20 years in Ireland, one which would unite employees nationwide and incorporate SAP
cultures and values
Aviva Stadium Dublin
SAP were celebrating this milestone 20 year anniversary
2,000 employees and partners of SAP Labs Ireland
WHAT WE DID
Having sourced a suitable venue to house all 2,500 potential invitees, Grooveyard
designed and developed a one-of- a-kind, VIP match day experience to unite all
Nationwide SAP employees. ‘SAP UNITED’ event was a festival style, sports themed
celebration deliberately planned to engage a wide ranging demographic.
Following a memorable pitch-side All-Hands company meeting, The Sports Banter
Stage in the Atrium stage provided opportunities for employees to listen to their
heroes speak about the highlights of their sporting careers as Paddy McKenna
interviewed players Jason McAteer, John Muldoon and Luke Fitzgerald.
Music was provided by a DJ percussionist, there was a comedy stage, an interactive
games area, a circus area. Both sexes could freshen up in the Ladies Pamper Area
& Gentlemen’s Grooming Area.
Later that evening the after- dark entertainment included live music from a variety of
top headline Irish acts, even an exclusive performance from singer songwriter and
chart topper Gavin James.
CONCEPT CREATION & DELIVERY
VENUE SELECTION & MANAGEMENT
DESIGN & BRANDING
LIVE EVENT MANAGEMENT
HUMAN TRAFFIC PLAN
REGISTRATION &EVENT STAFF
Grooveyard provided a full end to end solution for this milestone corporate event. Together
with the client we brought a truly dynamic event to life, one that was infused with
SAP culture throughout. We delivered a flawless live experience and managed to
obtain 80% employee engagement.