Cupra – Car Launch
BRIEF
Deliver an engaging and informative event for the launch of the all new CUPRA Formentor to the Irish market
WHERE
Dedicated CUPRA event platform broadcast from a bespoke studio in Dublin
WHY
Launch the all new CUPRA Formentor to motoring professionals in IrelandÂ
WHO
Professionals in the Irish motoring industry
what we did
Grooveyard activated and managed a launch of the CUPRA Formentor car into the Irish market.
Grooveyard activated and managed a launch of the CUPRA Formentor car into the Irish market. We managed everything from an engaging and informative Ezine communications plan to attendees pre and post campaign plus all elements in relation to design & digital amplification, platform management, communications strategy, studio management plus lots more.
Grooveyard hosted the event on a CUPRA dedicated platform that included engagement features such Q&A and chat functionality so attendees could engage with the CUPRA team throughout the event. The event was broadcast from a studio that featured the car plus an immersive LED screen for a high end, interactive and sleek finish.
services
delivered
// EVENT CREATION AND MANAGEMENT
// CONCEPT CREATION AND DELIVERY
// DESIGN AND BRANDING
// COMMUNICATIONS MANAGEMENT
// DIGITAL ENGAGEMENT
// PRODUCTION
// DATA & TECHNOLOGY MANAGEMENT
// FULL EVENT MANAGEMENT
// SUPPLIER MANAGEMENT
// LOGISTICS & OPERATIONAL MANAGEMENT
// CONTENT CREATION
// BOOKING AND MANAGING OF BROADCASTING STUDIO
// END TO END SEAMLESS DELIVERY
results
The CUPRA Formentor Irish launch was attended by 90 professionals in total which was a huge success rate to the brand.
The CUPRA Formentor Irish launch was attended by 90 professionals in total which was a huge success rate to the brandÂ
There was an attendance rate of 67% overall.
CUPRA have had lots of positive coverage in all the main media outlets in Ireland since the launch
Date:
December 13, 2022
