BRIEF

Deliver an engaging and informative event for the launch of the all new CUPRA Formentor to the Irish market

WHERE

Dedicated CUPRA event platform broadcast from a bespoke studio in Dublin

WHY

Launch the all new CUPRA Formentor to motoring professionals in Ireland 

WHO

Professionals in the Irish motoring industry

WHAT WE DID

Grooveyard activated and managed a launch of the CUPRA Formentor car into the Irish market. We managed everything from an engaging and informative Ezine communications plan to attendees pre and post campaign plus all elements in relation to design & digital amplification, platform management, communications strategy, studio management plus lots more.

Grooveyard hosted the event on a CUPRA dedicated platform that included engagement features such Q&A and chat functionality so attendees could engage with the CUPRA team throughout the event. The event was broadcast from a studio that featured the car plus an immersive LED screen for a high end, interactive and sleek finish.

SERVICES DELIVERED

EVENT CREATION AND MANAGEMENT

CONCEPT CREATION AND DELIVERY

DESIGN AND BRANDING

COMMUNICATIONS MANAGEMENT

DIGITAL ENGAGEMENT

PRODUCTION

DATA & TECHNOLOGY MANAGEMENT

FULL EVENT MANAGEMENT

SUPPLIER MANAGEMENT

LOGISTICS & OPERATIONAL MANAGEMENT

CONTENT CREATION

BOOKING AND MANAGING OF BROADCASTING STUDIO

END TO END SEAMLESS DELIVERY

RESULTS

The CUPRA Formentor Irish launch was attended by 90 professionals in total which was a huge success rate to the brand 

There was an attendance rate of 67% overall

CUPRA have had lots of positive coverage in all the main media outlets in Ireland since the launch