Horse Sport Ireland conference

BRIEF

Conference management: To plan, promote and manage the first International Marketing Symposium for Horse Sport Ireland.

WHERE

Hodson Bay Hotel, Athlone.

WHY

As part of an international marketing drive, Horse Sport Ireland aimed to provide individuals in the equestrian industry with information and expert advice on how better to market themselves, their horse and their events

WHO

300 equestrian industry professionals from around Ireland and a panel in of industry experts

what we did

Grooveyard and HSI came together to plan, promote, and implement an event that was not only a first for HSI but a first of its kind for Ireland’s thriving equestrian sector. Grooveyard chose the 4 star Hodson Bay Hotel in Athlone, as the conference venue because of its central location, ample parking and excellent conference and meeting facilities.

Grooveyard were responsible for the set up and management of an online registration platform which included custom designed e-invites which were distributed to Horse Sport Ireland’s carefully prepared database. Strategically scheduled mail blasts, followed carefully prepared and targeted press releases to gain maximum traction from publicity and maximise ticket sales. Our in-house design team also produced a slick 12 page conference programme and branded event signage.

 On arrival guests were registered before being ushered to the Atrium by our uniformed Brand Ambassadors. Grooveyard managed the AV production for the conference which included a custom designed, branded stage back drop, and professional grade sound and visual. A live video feed during both panel discussions ensured that all 300 attendees could see and hear all speakers without interruption. The video recording was later distributed to HSI members who were unable to attend on the day.

services

delivered

// CONFERENCE MANAGEMENT

// VENUE SELECTION & MANAGEMENT

// RSVP MANAGEMENT

// DESIGN

// LIVE EVENT MANAGEMENT

// REGISTRATION & EVENT STAFF

// AV SERVICES

 

 

results

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This inaugural event was an unprecedented success

for the HSI.

The Coca-Cola momentum Conference successfully showcased the company’s vision for the future, exceeding attendee expectations with seamless delivery, a new and innovative format and an evening celebration event to remember.

The hashtag #HSIMarketing
trended on twitter above the 6 Nations Rugby Match on the same day- a huge boost for the
HSI and a great credit to the popularity and success of the event.
It gained media coverage in both Irish and International print outlets such as;


The Irish Field – ‘HSI hosting International Marketing Symposium
The Gait Post – ‘HSI International Symposium – A Sell-Out Event
The Irish Times – ‘Shane Sweetman Rounds Off and Excellent Week for the Irish
HorseTalk.co.nz – ‘Worldwide demand for Irish Horse Continues Apace

Date:
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