BRIEF

Destination management services for VIP press excursion, 4-day itinerary

WHERE

Westport, Co. Mayo, Ireland

WHY

To showcase the manufacturing facilities of the pharmaceutical plant in Westport, Mayo and promote their brand of skincare to influential media personnel from the United States

WHO

Lippe Taylor PR Agency

WHAT WE DID

Grooveyard worked hard to provide the client with a unique and wholly exclusive destination management experience. Over 4 days, these influential professionals from the beauty industry were exposed to some of the most luxurious places, products and high end cuisine that Ireland had to offer, whilst Grooveyard worked closely with the PR agency on clever brand positioning.

Based on the specific client brief, a 4-day itinerary was put together to include activities, attractions, venues, food, drink & entertainment and combine business elements. Grooveyard served as the on-the-ground agency for Lippe Taylor, taking care of the VIP guests from the moment they landed at Dublin airport. Every vehicle transfer was upgraded with amenities. Every venue was booked privately for the client, menus and wines were carefully selected, and the programme of entertainment was chosen specifically to suit the tastes of the visiting media personnel who wished for an authentic Irish experience.

SERVICES DELIVERED

ITINERARY PLANNING

SITE INSPECTIONS

LUXURY TRANSFERS

BRAND POSITIONING

EXCLUSIVE ACTIVITIES

MENU SELECTION

INTIMATE MEETING FACILITIES

VENUE SELECTION & MANAGEMENT

AIRPORT GATEWAY ASSISTANCE

IN-VEHICLE AMENITIES

PRIVATE GUIDED TOURS

ROOM DROPS

PRIVATE DINING

AV SERVICES

RESULT

Grooveyard delivered a seamless, premium, 4-day VIP incentive trip that left guests with lasting memories of Ireland