Destination management services for VIP press excursion, 4-day itinerary
Westport, Co. Mayo, Ireland
To showcase the manufacturing facilities of the pharmaceutical plant in Westport, Mayo and promote their brand of skincare to influential media personnel from the United States
Lippe Taylor PR Agency
WHAT WE DID
Grooveyard worked hard to provide the client with a unique and wholly exclusive destination management experience. Over 4 days, these influential professionals from the beauty industry were exposed to some of the most luxurious places, products and high end cuisine that Ireland had to offer, whilst Grooveyard worked closely with the PR agency on clever brand positioning.
Based on the specific client brief, a 4-day itinerary was put together to include activities, attractions, venues, food, drink & entertainment and combine business elements. Grooveyard served as the on-the-ground agency for Lippe Taylor, taking care of the VIP guests from the moment they landed at Dublin airport. Every vehicle transfer was upgraded with amenities. Every venue was booked privately for the client, menus and wines were carefully selected, and the programme of entertainment was chosen specifically to suit the tastes of the visiting media personnel who wished for an authentic Irish experience.
INTIMATE MEETING FACILITIES
VENUE SELECTION & MANAGEMENT
AIRPORT GATEWAY ASSISTANCE
PRIVATE GUIDED TOURS
Grooveyard delivered a seamless, premium, 4-day VIP incentive trip that left guests with lasting memories of Ireland