The Power of Marketing Activations at Events
In the current competitive environment, brands are always looking for new and creative methods to engage their audiences. One of the most effective strategies is through marketing
Post Pandemic Trends: What Has Changed in the Events Industry?
The Post-Pandemic trends in the event industry reflect the profound changes that the pandemic brought in the way people organise, attend, and experience events. After nearly 2 year
The Importance of Real Time Engagement at Festivals
Festivals have always been a vibrant part of human culture, offering a unique blend of music, art, food, and community. They are spaces where people come together to celebrate, sha
Events Being Used as a PR Tool
In today’s fast-paced, media-saturated world, capturing and retaining the attention of the public is more challenging than ever. For businesses and organisations, public rela
Destination Tourism – Event Impacts
1. Event Tourism Event tourism captures the nexus between events and tourism and has been variously defined as the ‘development and marketing of events for tourism and
Technology Trends 2024
Technology has become an integral part of society as a whole, but particularly within the events industry. During the COVID-19 pandemic, technology played a huge part in helping pe
Event Industry Trends 2024
As we step into the new year of 2024, Event Industry Trends 2024 is poised for a dynamic transformation. The convergence of technological advancements, changing consumer preference
Mastering Event Communications
Organizing a successful event requires meticulous planning, and one key aspect often overlooked is effective event communication with attendees. The way you notify and communicate
Ultimate Holiday Party Checklist
Organising seasonal parties for your team is an excellent method for fostering a positive culture within a company and allows for team bonding. Many employees eagerly anticipate th
Selecting Excellent Event Staff
When it comes to hosting successful events, there are countless elements that need to come together to create a great event. From meticulous planning and flawless execution to atte
