How Event Managers Can Harness Reels and Stories Within Their Marketing Strategies
In today’s fast paced digital world, the events industry is no longer just about what happens on stage, it’s also about what happens on screen. Social media platforms like Instagram, TikTok, and Linkedin have shifted audience attention toward short-form, highly engaging content formats such as Reels and Stories. Let’s break down how event managers can […]
The Power of Live Performances in Creating Buzzworthy Events
There’s something about a live performance in Ireland that hits different. Maybe it’s the craic, the weather (when it behaves), or just the pure love of music and storytelling that runs through our veins. But one thing’s for sure — a good live gig can turn an ordinary summer event into the talk of the […]
How Technology Can Enhance Inclusion in Sustainable Events
When it comes to sustainable events, the conversation often circles around carbon footprints, eco-friendly venues, and waste reduction. All essential, no doubt—but what about social sustainability? Inclusion is a pillar of sustainable event planning that’s just as important, and thanks to technology, we now have more tools than ever to create experiences that are not […]
Top Tips for Ensuring Accessibility in Event Planning
At Grooveyard, we believe that great events are inclusive events. Accessibility isn’t just a compliance box to tick—it’s a mindset that ensures every attendee feels welcome, engaged, and empowered to participate fully. As event professionals, it’s our responsibility to create experiences that everyone can enjoy, regardless of physical, sensory, or cognitive ability. Here are our […]
How to Promote Your Event Like a Pro
Whether you’re hosting a small gathering or a large-scale conference, effective event promotion is key to ensuring success. In today’s digital age, traditional methods of promotion aren’t enough. To stand out, you need to create a buzz, build anticipation, and engage your target audience in creative ways. Below is a brief guide on how to […]
