How Event Managers Can Harness Reels and Stories Within Their Marketing Strategies
In today’s fast paced digital world, the events industry is no longer just about what happens on stage, it’s also about what happens on screen. Social media platforms like Instagram, TikTok, and Linkedin have shifted audience attention toward short-form, highly engaging content formats such as Reels and Stories.
Let’s break down how event managers can effectively integrate these tools into their marketing strategies.
The Power of Reels: Bite-Sized Storytelling
Reels are perfect for delivering quick, high energy snippets that grab attention in seconds. For event managers, Reels can:
- Tease what’s coming – Highlight keynote speakers, behind-the-scenes prep, or set-up transformations.
- Leverage trends – Adapt viral challenges or formats to align with the event theme.
Stories: Building Daily Anticipation
Stories allow you to connect with your audience in a more casual, day-to-day way. Since they disappear after 24 hours, they create a sense of urgency.
Event managers can use Stories to:
- Count down to the event with daily reminders or interactive countdown stickers.
- Engage with polls and Q&A – Let followers choose a session topic they’re most excited about or ask questions to speakers.
- Share real-time event highlights – From morning coffee to the closing act, Stories create FOMO in the moment.
The Winning Combination
When used together:
- Reels drive discovery and viral reach,
- Stories keep audiences engaged and informed.
An example strategy:
- Launch a teaser Reel campaign one month before the event.
- Use Stories to document the event’s journey.
- Post Reels showcasing the best event moments immediately afterward to extend the buzz.
Final Thoughts
Reels and Stories aren’t just flashy features, they’re powerful tools that can amplify your event’s visibility, engagement, and ticket sales. By integrating them into your marketing strategy, you can transform your event into a continuous digital experience that builds anticipation before, maintains excitement during, and leaves a lasting impression afterward.
