Create, deliver and amplify a streamlined live virtual event service to view content-created videos in celebration of Virtual Riverfest Festival 2020.
Riverfest social media online platforms, including Facebook, Instagram and Twitter.
To promote the annual festival and engage audiences globally with Virtual Riverfest 2020 celebrations in line with the Covid-19 guidelines in place, hence why the festival was recreated for online viewing.
Limerick City & Social media users worldwide.
WHAT WE DID
With the decision made by Limerick Arts Department to postpone the live festival and transfer over to social media platforms, Grooveyard approached local celebrities to help build momentum around the 2020 virtual festival including top fashion expert Celia Holman-Lee, Limerick’s own firefighting chef Paul Knapp and top-selling band, and a previous Riverfest headliner Hermitage Green.
CONCEPT CREATION AND DELIVERY
DESIGN AND BRANDING
DATA & TECHNOLOGY MANAGEMENT
FULL EVENT MANAGEMENT
LOGISTICS & OPERATIONAL MANAGEMENT
END TO END SEAMLESS DELIVERY
Each festival video received significant views and engagement numbers over the 2-day festival.
The Hermitage Green live virtual concert had a reach of 66.3K with 38.2k engagements.
Celia Holman Lee’s “Fashion Friday” piece also had a reach of 66.3k and 7.9k engagements.
And finally, Paul Knapp’s BBQ demo had a reach of 7.8k with 879 engagements.
Riverfest’s recap video of the 2019 festival had a reach of 11.1k with 2k engagements.