BRIEF

Create, deliver and amplify a streamlined live virtual event service to view content-created videos in celebration of Virtual Riverfest Festival 2020.

WHERE

Riverfest social media online platforms, including Facebook, Instagram and Twitter.

WHY

To promote the annual festival and engage audiences globally with Virtual Riverfest 2020 celebrations in line with the Covid-19 guidelines in place, hence why the festival was recreated for online viewing.

WHO

Limerick City & Social media users worldwide.

WHAT WE DID

With the decision made by Limerick Arts Department to postpone the live festival and transfer over to social media platforms, Grooveyard approached local celebrities to help build momentum around the 2020 virtual festival including top fashion expert Celia Holman-Lee, Limerick’s own firefighting chef Paul Knapp and top-selling band, and a previous Riverfest headliner Hermitage Green.

SERVICES 

 

VIRTUAL EVENT CREATION AND MANAGEMENT

CONCEPT CREATION AND DELIVERY

DESIGN AND BRANDING

DIGITAL ENGAGEMENT

PRODUCTION

DATA & TECHNOLOGY MANAGEMENT

FULL EVENT MANAGEMENT

SUPPLIER MANAGEMENT

LOGISTICS & OPERATIONAL MANAGEMENT

EXPERIENTIAL MARKETING

CONTENT CREATION

END TO END SEAMLESS DELIVERY

 

RESULTS

Each festival video received significant views and engagement numbers over the 2-day festival.

The Hermitage Green live virtual concert had a reach of 66.3K with 38.2k engagements.

Celia Holman Lee’s “Fashion Friday” piece also had a reach of 66.3k and 7.9k engagements.

And finally, Paul Knapp’s BBQ demo had a reach of 7.8k with 879 engagements.
Riverfest’s recap video of the 2019 festival had a reach of 11.1k with 2k engagements.