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Using Hologram Tech in Events

  • 12/01/2022

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With virtual events becoming so widely used, event managers are always looking for ways to take their event to the next level.  In 2012 we saw Tupac take the main stage in hologram form at Coachella and now in 2022 Abba are set to begin a holograms tour while the hologram experience of Whitney Huston is set to take the stage in Las Vegas! Could the use of hologram technology be the next big thing for virtual events? As virtual events have become the norm, the use of holograms could be a great way to impress, engage and excite your audience. While the above mentioned examples showcase large scale event productions, hologram technology can also be utilised for the likes of conferencing, product launches and so much more. Not only do holograms create a great buzz turning any event into an immersive experience, they also have many other great benefits. 


Hologram technology is a great way to bring people together no matter their location. French presidential candidate Jean-Luc Melenchon, used a hologram of himself in his campaign so he could make a speech in seven different cities at the same time. Not only does this allow a public figure to be in multiple places at a time, it allows you to bring a wider audience together to experience the same event in real time. 


The use of holograms in hybrid events brings many great benefits such as allowing speakers who cannot attend the in person event to speak to the audience as though they are there. Some speakers may be confined to a particular space for various reasons but hologram technology gives speakers the convenience and flexibility of presenting remotely. This means event managers are not limited to using speakers or entertainers who can attend the event when a hologram can stand in for them. The use of holograms is convenient and flexible when it comes to scheduling but it can also help reduce travel costs. Another great benefit to using holograms is the unique experience it can bring to your event and to your brand. While earlier examples show the holograms have been around for some time, the technology can still manage to bring the wow factor to your brand experiences. More brands are harnessing the potential of immersive 3D holograms to reach out to a much wider market and form stronger relationships to a more younger, tech-savvy customers like never before.


Overall, hologram technology bridges the gap between virtual reality and the real world. Holograms are becoming a popular and innovative trend for conferences due to their flexibility, convenience, and engaging appeal. Would you consider the use of holograms for your next event? We think it could be the next big thing in conferencing and entertainment technology. 



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