Technology has become an integral part of society as a whole, but particularly within the events industry. During the COVID-19 pandemic, technology played a huge part in helping people stay connected at a time when we had to physically stay apart. Since then, technology has continued to play a key part in events and event planning and has become so important in creating a memorable experience for attendees. Read on to learn more about the latest in technology trends 2024

VR and AR

Artificial intelligence hit the headlines hard in 2023 with the surge of people using ChatGPT, however AI is something that we have been using for some time now. Particularly within the events industry, virtual and augmented reality have become powerful tools for engagement and interaction by allowing people to become fully immersed in the experience. This is first on our list of technology trends 2024

Event Gamification

Although this is an old concept, event gamification has been adapted to suit the digital age we are living in and has since become a crucial part of events. Creating an engaging and competitive atmosphere is an integral part of achieving a memorable event for attendees. Particularly for virtual events, where it may be difficult to retain the attention of attendees, gamification has become the solution.

Virtual Events

Social distancing times may be over, but virtual events look to be here to stay! There are arguments for virtual events as opposed to physical events where virtual events have the upper hand in some cases, especially when it comes to sustainability practices, audience reach and convenience. 

Social Media Integration

User generated content has become an extremely powerful marketing tool in recent years. Nowadays, a simple ten second TikTok can impact a hugely vast audience. Event organisers have played into this by creating engaging and “instagrammable” photo opportunities. Another way this can be done is by incorporating gamification and encouraging people to post pictures online with a certain hashtag and having an incentive for people to do this. 

Technology in Event Planning

Technology has become innate in the event planning process nowadays. From digital tickets to digital visualisation, technology has undoubtedly elevated the events industry in how things are planned and how they come to life. This is last on our list of technology trends 2024