event trends blog 2020-1
Event Management

Event Trends: Learnings from 2020

  • 11/12/2020

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2020 has been a year like no other, one that nobody could have predicted. We have seen the near collapse of the events industry due to the worldwide cancellation of events. But as a dynamic industry, it has bounced back thanks to Virtual and Hybrid events. To be able to move forward, it is important to look back on the year and understand the Event Learnings that we  can take away from such an unpredictable period of time.


Embracing Technology

One of the most important event learnings this year has taught us the importance of technology in our industry. Currently, we’re relying on it to communicate with loved ones, clients, colleagues, and to a certain extent: produce our events. At Grooveyard, we’ve learned the importance of accepting technology and growing with the advancements being made. Embracing these new technologies fully can help to enhance the experience for your audience.


The Need to Adapt

Adapting to the world around us has been a crucial part of this year. Without changing – much of the event’s industry would not have survived. It was necessary to accept the unfortunate circumstances and innovate to survive. In doing so, it has opened a door to new forms of events – Virtual & Hybrid Events, these have many benefits and could be here to stay as virtual events know no borders.


Importance of Engagement

Keeping your attendee’s engaged throughout an event is crucial to the event’s success and this year has further emphasised the importance of audience engagement. The last thing an event manager wants is to have an attendee be completely passive and not engage in their event. In an online setting engaging your audience is more crucial than ever as they will not be fully immersed in the event setting.


Health & Safety

Health and safety has and will always be a crucial element of event management, but this year has taught us the importance of ensuring the health and safety of all stakeholders. We’re eagerly awaiting the return of the live event experience, but can and will wait until it’s safe for all participants. With Covid-19 in virtually all locations, everyone can be deemed at risk to transmit the virus. Before organising and hosting events, it will be necessary to carry out detailed risk assessments to guarantee the safety and wellbeing of all involved.


So there we have it, a few of our biggest event learnings of 2020. It has been such a crazy year, but we are looking forward to a positive and bright future.

Goodbye 2020, ROLL ON 2021!!!

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