Managing Accessible Virtual Events
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Since the beginning of the pandemic, the events industry has pivoted to replacing in person events with virtual equivalents. While hosting Accessible Virtual Events removes barriers such as travel, time and other related costs for attendees, it is important to put in the time and effort to ensure that virtual events are accessible to all people.
The platform your event is hosted on is one of the most important aspects of a virtual event. It needs to be able to accommodate the size of your audience, and provide any other additional features that you may require like attendee networking, on demand playback or gamification. When choosing a virtual platform you should also consider whether it is compatible with assistive technologies. Does it allow for real-time interpretation or live captioning? If the platform doesn’t have these technologies built in, can they be added to allow for all attendees to experience the event fully?
Log in Guide
When sending out pre-event communications to attendees, it is helpful to include a detailed guide on how to login and navigate the event platform. Having a clear guide before the event could remove any worry or confusion attendees may have about accessing the platform. Supplementing the guide with an introductory video would also be helpful.
Images & Alt Text
Virtual platforms have become more and more engaging over the past 2 years. Accessible Virtual Events imagery has become a big feature in making platforms appear more dynamic. It is important to check that any imagery used, from initial invitation emails, through to registration and sponsor banners on the platform, have alt text available so that attendees who have screen readers can comprehend the message you are trying to convey.
Collect feedback from attendees on the event experience through session and general survey popups on the platform. Understanding the attendee experience will allow you to adjust and improve for events going forward.